{"id":2591,"date":"2020-08-24T10:00:40","date_gmt":"2020-08-24T10:00:40","guid":{"rendered":"https:\/\/control1.hu\/?p=2591"},"modified":"2026-03-18T14:21:39","modified_gmt":"2026-03-18T14:21:39","slug":"hogyan-erheto-el-tobb-bevetel-elegedett-ugyfelekkel","status":"publish","type":"post","link":"https:\/\/control1.webempire.hu\/?p=2591","title":{"rendered":"Hogyan \u00e9rhet\u0151 el t\u00f6bb bev\u00e9tel el\u00e9gedett \u00fcgyfelekkel?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;st-dropcap&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 class=\"elementor-heading-title elementor-size-default\" style=\"text-align: center;\">Hogyan \u00e9rhet\u0151 el t\u00f6bb bev\u00e9tel el\u00e9gedett \u00fcgyfelekkel?<\/h1>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f5e77702e27 {margin-top: 140px !important;}<\/style><div id=\"thegem-divider-69f5e77702e27\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8221;.vc_custom_1773843465007{margin-bottom: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<div class=\"elementor-element elementor-element-1657f6a3 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1657f6a3\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n<div class=\"elementor-widget-container\">\n<p>Az egyik legfontosabb c\u00e9lkit\u0171z\u00e9s, hogy az \u00fcgyfelet meg tudjuk tartani \u00e9s \u00f6szt\u00f6n\u00f6zz\u00fck egy k\u00f6vetkez\u0151 v\u00e1s\u00e1rl\u00e1sra. Az \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9g m\u00e9r\u00e9se m\u00e1r szinte minden k\u00f6z\u00e9pszint\u0171 v\u00e1llalat strat\u00e9gi\u00e1j\u00e1ban szerepel, k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9r\u00e9si m\u00f3dszerek \u00e9s eszk\u00f6z\u00f6k, mint a k\u00e9rd\u0151\u00edv, online interj\u00fak, pr\u00f3bav\u00e1s\u00e1rl\u00e1s, garant\u00e1lj\u00e1k a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny visszajelz\u00e9s\u00e9t. Az \u00fcgyf\u00e9l\u00e9lm\u00e9ny az \u00fczleti siker egyik alapja lett, mondhatni k\u00f6telez\u0151en aj\u00e1nlott a fogyaszt\u00e1si ig\u00e9nyek be\u00e9p\u00edt\u00e9se a term\u00e9kekbe \u00e9s a szolg\u00e1ltat\u00e1sokba.<\/p>\n<h3>Mert az el\u00e9gedett \u00fcgyf\u00e9l egyben versenyel\u0151nyt is jelent<\/h3>\n<p>Az \u00fcgyf\u00e9l, aki el\u00e9gedett a szolg\u00e1ltat\u00e1ssal, loj\u00e1lis marad, p\u00e9nzt k\u00f6lt \u00e9s nem sz\u00e1m\u00edt, ha kicsit magasabb az \u00e1r, mert nem n\u00e9z sz\u00e9t a konkurenci\u00e1n\u00e1l. Mit jelent ez a v\u00e1llalatnak? Els\u0151sorban t\u00f6bb bev\u00e9telt, m\u00e1sodsorban pedig fejl\u0151d\u00e9si lehet\u0151s\u00e9get.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f5e77702e58 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-69f5e77702e58\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_single_image image=&#8221;14307&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; css_animation=&#8221;top-to-bottom&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8221;.vc_custom_1773843501237{margin-bottom: 30px !important;}&#8221; css_animation=&#8221;right-to-left&#8221;]<\/p>\n<h3>Mi t\u00f6rt\u00e9nik, ha az \u00fcgyf\u00e9l el\u00e9gedetlen?<\/h3>\n<p>Az \u00fcgyf\u00e9l\u00e9lm\u00e9ny jelent\u0151s\u00e9ge nagy, hat\u00e9konys\u00e1g\u00e1nak m\u00e9r\u00e9s\u00e9re kiemelt teljes\u00edtm\u00e9nymutat\u00f3k (KPI) vannak, amelyek alapj\u00e1n a v\u00e9lem\u00e9ny be\u00e9p\u00edt\u00e9sre ker\u00fcl a v\u00e1llalati strat\u00e9gi\u00e1ba. Ha azonban az \u00fcgyf\u00e9l el\u00e9gedetlen, akkor az egyetlen \u00e9s legfontosabb szab\u00e1ly: reag\u00e1lni kell. M\u00e9gpedig hat\u00e9konyan \u00e9s min\u00e9l gyorsabban r\u00e1 kell vil\u00e1g\u00edtani azokra a pontokra \u00e9s folyamatokra, amelyek nem m\u0171k\u00f6dnek j\u00f3l \u00e9s v\u00e1ltoztatni kell. Mindez controlling-szeml\u00e9lettel k\u00f6nnyebb.<\/p>\n<h3>\u00c9s mi t\u00f6rt\u00e9nik, ha a c\u00e9gvezet\u0151 a saj\u00e1t v\u00e1llalkoz\u00e1s\u00e1val el\u00e9gedetlen?<\/h3>\n<p>J\u00f6n egy kontroller, aki bel\u00e9p a rendszerbe, megn\u00e9zi a t\u00fcneteket, majd a h\u00e1tt\u00e9rb\u0151l visszafejt, keres \u00e9s \u00f6ssze\u00e1ll\u00edt olyan \u00f6sszef\u00fcgg\u00e9seket a p\u00e9nz\u00fcgyi eredm\u00e9nyekben, amelyek addig nem \u00e1lltak rendelkez\u00e9sre. Megfejti, mi t\u00f6rt\u00e9nt \u00e9s mi\u00e9rt nem azt kapta a tulajdonos a v\u00e1llalkoz\u00e1s\u00e1val kapcsolatban, amit szeretett volna vagy ami\u00e9rt a c\u00e9g\u00e9t l\u00e9trehozta. Hat\u00e9kony megold\u00e1st dolgoz ki, majd kisz\u00e1ll a rendszerb\u0151l \u00e9s visszaadja a joystickot a c\u00e9gvezet\u0151nek, aki \u00fagy \u00e9s abba az ir\u00e1nyba ir\u00e1ny\u00edt tov\u00e1bb, ahogyan szeretn\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69f5e77702e6a {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-69f5e77702e6a\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"thegem-te-post-navigation post-nav--justified post-arrows--simple thegem-custom-69f5e77702e891005\"> <nav class=\"navigation post-navigation\" aria-label=\"Bejegyz\u00e9sek\"> <h2 class=\"screen-reader-text\">Bejegyz\u00e9s navig\u00e1ci\u00f3<\/h2> <div class=\"nav-links\"><div class=\"nav-previous\"><a href=\"https:\/\/control1.webempire.hu\/?p=2583\" rel=\"prev\"><i class=\"meta-icon\"><\/i><span class=\"meta-nav\" aria-hidden=\"true\"><span class=\"post-label\"><span class=\" \">El\u0151z\u0151 poszt<\/span><\/span><span class=\"post-title\"><span class=\" \">A controlling-szeml\u00e9let fontoss\u00e1ga a c\u00e9gek \u00e9let\u00e9ben<\/span><\/span><\/span><\/a><\/div><div class=\"nav-next\"><a href=\"https:\/\/control1.webempire.hu\/?p=2597\" rel=\"next\"><span class=\"meta-nav\" aria-hidden=\"true\"><span class=\"post-label\"><span class=\" \">K\u00f6vetkez\u0151 poszt<\/span><\/span><span class=\"post-title\"><span class=\" \">Utols\u00f3 pillanatokban \u00e9rkezik az \u00c1FA bevall\u00e1s utal\u00e1si \u00f6sszege?<\/span><\/span><\/span><i class=\"meta-icon\"><\/i><\/a><\/div><\/div> <\/nav> <\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69f5e777044d6 {margin-top: 35px !important;}<\/style><div id=\"thegem-divider-69f5e777044d6\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Az egyik legfontosabb c\u00e9lkit\u0171z\u00e9s, hogy az \u00fcgyfelet meg tudjuk tartani \u00e9s \u00f6szt\u00f6n\u00f6zz\u00fck egy k\u00f6vetkez\u0151 v\u00e1s\u00e1rl\u00e1sra. Az \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9g m\u00e9r\u00e9se m\u00e1r szinte minden k\u00f6z\u00e9pszint\u0171 v\u00e1llalat strat\u00e9gi\u00e1j\u00e1ban szerepel, k\u00fcl\u00f6nb\u00f6z\u0151 m\u00e9r\u00e9si m\u00f3dszerek \u00e9s eszk\u00f6z\u00f6k, mint a k\u00e9rd\u0151\u00edv, online interj\u00fak, pr\u00f3bav\u00e1s\u00e1rl\u00e1s, garant\u00e1lj\u00e1k a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny visszajelz\u00e9s\u00e9t.<\/p>\n","protected":false},"author":2,"featured_media":14307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":{"0":"post-2591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kontrolling-cikk-hu"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hogyan \u00e9rhet\u0151 el t\u00f6bb bev\u00e9tel el\u00e9gedett \u00fcgyfelekkel? - Control1<\/title>\n<meta name=\"description\" content=\"\u00c1tl\u00e1that\u00f3 p\u00e9nz\u00fcgyek, jobb d\u00f6nt\u00e9sek, magasabb nyeres\u00e9g \u2013 kontroller szolg\u00e1ltat\u00e1sainkkal t\u00e1mogatjuk c\u00e9ged fejl\u0151d\u00e9s\u00e9t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/control1.webempire.hu\/?p=2591\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogyan \u00e9rhet\u0151 el t\u00f6bb bev\u00e9tel el\u00e9gedett \u00fcgyfelekkel?\" \/>\n<meta property=\"og:description\" content=\"Minden c\u00e9g arra t\u00f6rekszik, hogy \u00fcgyfelei el\u00e9gedettek legyenek. De mit kell ehhez tenni? \u00c9smiben seg\u00edtheti a controlling szolg\u00e1ltat\u00e1s az el\u00e9gedetlen c\u00e9gvezet\u0151ket?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/control1.webempire.hu\/?p=2591\" \/>\n<meta property=\"og:site_name\" content=\"Control1\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/control1.hu\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-24T10:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T14:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/control1.webempire.hu\/wp-content\/uploads\/2026\/03\/Control1_yeost-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dobai Tam\u00e1s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dobai Tam\u00e1s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/control1.webempire.hu\/?p=2591#article\",\"isPartOf\":{\"@id\":\"https:\/\/control1.webempire.hu\/?p=2591\"},\"author\":{\"name\":\"Dobai Tam\u00e1s\",\"@id\":\"https:\/\/control1.webempire.hu\/#\/schema\/person\/166dffddb7ac6dda2328107a4cd246f6\"},\"headline\":\"Hogyan \u00e9rhet\u0151 el t\u00f6bb bev\u00e9tel el\u00e9gedett \u00fcgyfelekkel?\",\"datePublished\":\"2020-08-24T10:00:40+00:00\",\"dateModified\":\"2026-03-18T14:21:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/control1.webempire.hu\/?p=2591\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\/\/control1.webempire.hu\/#organization\"},\"image\":{\"@id\":\"https:\/\/control1.webempire.hu\/?p=2591#primaryimage\"},\"thumbnailUrl\":\"https:\/\/control1.webempire.hu\/wp-content\/uploads\/2020\/08\/legedett_ugyfelk-Control1.jpg\",\"articleSection\":[\"Kontrolling cikk\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/control1.webempire.hu\/?p=2591\",\"url\":\"https:\/\/control1.webempire.hu\/?p=2591\",\"name\":\"Hogyan \u00e9rhet\u0151 el t\u00f6bb bev\u00e9tel el\u00e9gedett \u00fcgyfelekkel? 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